CONTENT & SOCIAL MEDIA
We Believe that Differentiating Your Content is Critical for the Greatest Impact.
Today's digital world has become so crowded that having a differentiated -- and scale-able -- content strategy is more important than ever. In fact, did you know that the average lifetime of a tweet is 18 minutes -- and dwindling? That's not a lot of time for someone to see your content.
It's Not Just About Content. It's About the Right Content.
We refer to content strategies as the "blueprint" for content to be created. We start with a deep dive into your category and your audience to identify "white spaces" for your content. Our strategies are at once visionary but also specific, and include the angle/point of view of your content; major subjects to be covered; ideas for original columns or video series; experts to be leveraged; functionality; how and why it'll stand apart and reach your intended audience; the tone/look/feel direction; how the content will be monetized; and more. It often includes an editorial calendar that identifies which content will be coming up in the future, and when, so that all the parts of your team can plan (especially your ad sales team, if you have one).
Social Media is Only as Good as the Content You Push Out.
Seems like everyday we get calls with the same complaint: "I can't handle all of the social media updates. Help!"
We totally get it. But this is exactly why you have to be smart about your efforts. This means creating a social media strategy that not only leads to results but is also maintainable over the long haul.
But no matter what, social media is never a one-size-fits-all proposition. Just because “everyone” is on the newest platform doesn't mean you need to be. Choosing the right platforms to reach your target audience is as important as making sure you’re pushing out content that has the best chance at being shared. We believe sharing is the most valuable way to measure social media efforts because if your message connects with someone so much that he/she shared it to their own network, that's the best kind of endorsement anyone can ask for.
We Create Content in All Formats.
Once your content strategy is complete, we can make it happen, on time and on budget. We have access to the best content creators in the business -- writers, editors, graphic designers, photographers, artists, videographers and UX/UI specialists. And we're experts in getting people to click.
Writing and Editing- From full length editorial pieces to promotional messages to UX labels, we can write it all -- with a special focus on getting users to click and respond.
Photography Selection- Having the right photo to complement a story or a social media post can be the difference between someone responding -- or abandoning. We can handle all your photo needs.
Video Creation and Editing- We are proud to partner with Lucky Tiger Productions for all things video. Services include short- and long-form video production; concept development; script writing; pre-and post-production;
Graphic Design and UX - Whether you need graphics for social media, infographics or an entirely new brand identity, we can help. We are proud to partner with Concentric Studio on UX, UI, branding and more.
Content & Social Media Services
Content creation in all formats
Content audits and optimization plans
Social media strategies that actually work -- and scale easily.
Social media execution - everything from content to push out to hashtag recommendations to reporting and optimization.