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 MARKETING SERVICES

We make the "why" irresistible, and the "how" easy to understand. Some call this "consumerizing" a message; others call it a Unique Selling Proposition (USP); we call it smart marketing.

No matter if you're B2C or B2B, your marketing messages need to "speak" to a targeted audience, whether it's in sales materials, website copy, eblasts, social media, sales decks or other touch points between your business and your clients.​

Email Isn't Dead. In Fact, Our Emails Often Drive More Results Than Anything Else.

It's a fact: Email remains the most effective digital marketing tool for both B2B and B2C marketers and is why email marketing is one of our primary areas of expertise. The challenge is that it's harder than ever to get a subscriber to open your email since the average worker receives over 120 emails every single day! We've tested literally thousands of subject lines over the years, and we know how to get the right people to open your email. We also know how to get them to respond. Through a combination of compelling copy and visuals, we have a proven track record for results from our email marketing efforts.​​

Marketing Messages with Confidence

We've used a 3-step process with success for decades that starts with a deep understanding of your business and your target audience -- and ends with writing marketing copy you can use in a multitude of ways. Ultimately, you'll end up with:

  • Confidence that your messaging instantly communicates your unique value to your audience -- and drives response.

  • Copy that can serve as the basis for a variety of purposes including your website, ad campaigns, landing pages, social media, presentations to investors, and more.

  • Cohesive communications to keep you and your team on-brand, including your own Cheat Sheet to Staying on Brand.

Read about our 3-Step Process for Marketing to Copy

Product Marketing 

The difference between marketing techniques for B2B and B2C has blurred. Why? All audiences, whether B2B or B2C, respond to clear, relevant messaging and need motivation to do so. In today’s crowded digital world – with endless search results and scrolling newsfeeds – users have more choices than ever before, putting pressure on marketing messages to be distinct, relevant and compelling, no matter the industry. This means relying less on the use of jargon and tech-y speak and more on words/phrases that connect with your audience – and lead to brand recall and response. That's where we come in: We know how to  creatively reach your target audience, compel them to engage, and incentivize them to stick around for the long term. From strategic planning for growth to optimizing the customer's journey, we have a proven track record for turning casual browsers into brand loyalists using tactics such as content marketing, lead generation, CRM, email and social media... and more. 

Marketing Services

  • Writing marketing copy with key messages that resonate and lead to brand recall and retention.

  • Full product plans

  • Customer journeys and user personas

  • Creative methods for amplifying your message, driving demand, and lifting engagement

  • Email marketing campaigns

  • Event marketing

  • Landing pages

  • Social media strategies & execution

  • Facebook, Twitter, LinkedIn and other social media ad platforms

  • Full service email campaign management including copy, imagery, writing, editing, creating graphics and sourcing photos. We'll even build emails for you!

  • Event marketing -- from branding elements to full marketing plans for event-related content to push out, hashtags to use, influencers to reach, and more.

  • Influencer outreach and strategic partner plans to help spread the word.

 

Have an Event Coming Up? We'll Get the Right People There.

Whether it's a webinar, a conference or a local community event, we'll do a smart digital marketing plan to reach people who might want to attend. In our experience, marketing an event  is most effective through a combination of social media, email marketing, paid media and content. We focus mainly on the "Why" -- Why should someone take time out of their busy schedule to attend? We work with you to identify and craft a series of key messages that we then push out through the appropriate channels.

But we don't set a plan and forget it. In event marketing, we don't have that luxury. You have a set date for the event and attendee numbers to meet. So we are in a constant state of launch, test and learn: By  examining the performance of our efforts on a daily and weekly basis, we can optimize and adjust ASAP. Our jobs don't end once the event begins. Our team can be on hand to live tweet for you and make sure that those who can't make it in person feel included in real-time.